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What is eCommerce ERP Integration?

13 Mins
Pravin Prajapati  ·   10 Oct 2024
ecommerce erp integration
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Enterprise Resource Planning (ERP) software automates various business processes, including managing supply chains and customer relationships. It dominates in the financial systems arena and automates management.

ERP does not necessarily involve only a set of solutions to provide data. This can be done quickly by getting data through real-time APIs and assembling the data as the activity that makes the global system coherent and transparent. We call this extremely contemporary project tool ERP software integration. It enables users to toggle among different systems in real-time, so they do not have to consume needless time gathering data together into an understandable format. It translates boring facts and figures into a language that business leaders can understand.

An example of ERP integration in the financial sector is in finance. A survey found that 89% of respondents named financial accounting as the most paramount of ERP eCommerce functions. Automating the accounting department using the integration will maximize efficiency through better tools and technology. The economic team will never fall victim to guessing in operation.

Integrating an ERP in the eCommerce setting simplifies issues such as duplicating data between the two platforms. It streamlines workflows and abolishes the need to key in data manually. These practices significantly boost productivity and aid in the flow of business processes.

What is eCommerce ERP Integration?

eCommerce ERP software integration binds your eCommerce platform with your ERP system. They automatically communicate and exchange critical data. This setting does away with the manual data entry step. By working in real-time, you can easily view and access all of your business data in one place. There is no need to toggle between all the applications. They are more productive as a team and also highly efficient.

Often, the back-end system used for order processing, payment collection, and inventories is the driving force behind the eCommerce platform transaction processing. An ERP system for eCommerce handles the most important eCommerce tasks, including inventory management, accounts payable, supply chain management, and many more store-related tasks online and quickly. Integrated ERP systems efficiently communicate important data between numerous business parts, automate processes, and create a fluid line of store work. Therefore, managers have a greater response than in the past.

Key Features for eCommerce ERP Integration

One should carefully pick an ERP system that can be linked to your eCommerce portal. Such a thing is essential for your eCommerce business. Some ERP systems feature built-in eCommerce, while others may provide these functions as additional services. Below are the most necessary features that should be present in your ERP eCommerce integration:

1. Automated Finances

Handling the financial data is the bedrock upon which the rest of the business is built, and the eCommerce ERP solution should contribute to this by speeding up the automation of these tasks. An ERP system e-commerce with finance automation addresses even the most significant challenges in the supply chain, such as updating the list of suppliers based on the outflow from sales. This handy tool eliminates the necessity to switch to a different platform manually. It minimizes data entry errors and time-wasting, making it the tool you need to manage your financial data.

Connecting it to your ERP can be more convenient using distinct accounting software. Integration of the finance software with the ERP helps resolve redundant tasks that would have been almost manually resolved. Financial integration is crucial, among other things.

2. Inventory Management

Inventory control is considered the motor of any eCommerce business. ERP-styled systems help you keep track of your stock, thus managing them effectively in one location. The automated feature allows for real-time inventory updates, saving you from stockouts, backorders, and delayed order deliveries.

3. Consolidated CRM

One of the primary functions of effective ERP software integration is customer relationship management (CRM) data across all business platforms, ensuring that customer interactions are consistent across all touchpoints. This will ensure all customer accounts are treated standardly, improving customer service and retention. Whereas if you use limitless CRM options like many reported, with your ERP, customer complaints become more annoying, and some reporting solutions like all orders usage will be better.

4. Shipping and Distribution

ERP systems should also streamline shipping, distribution, and order tracking processes. By automating tasks such as generating shipping labels, creating order forms, and managing distribution information, an ERP system can significantly improve warehouse staff efficiency and reduce manual errors.

How to Get Started with eCommerce ERP Integration

Connecting the ERP system with your eCommerce platform will reduce the turnaround time for all your business activities, but your company must be strategic. Below, you will find a step-by-step guide to get things started:

1. Identify Your eCommerce Apps and Platforms

Begin by identifying all of the platforms and applications that your company uses to run its online store. This might include the main platform as well as the apps that keep me in multiple channels (marketplace, Facebook, etc.). The first step in the process is to identify which systems will be integrated into the ERP system integration.

2. Pinpoint Your Most Important Data

Find out which data is the key to the integration for a successful ERP eCommerce integration. This might include order details, customer data, or financial results. Make this data your main goal to ensure that it is correctly updated between systems, facilitating effective data integration. Base the data on the most important things to your eCommerce business to eliminate disruptions.

3. Identify Manual and Inefficient Processes

To begin with, you should recognize tasks that are repetitive or burdened with errors like maintaining accounts payable, really updating inventory on a manual basis, or processing customer orders in a very slow manner. Lack of efficiency around these tasks is a clear indication that you should look into automation of these processes through eCommerce ERP integration which will in turn enhance productivity as well as reduce levels of errors.

4. Choose the Right ERP System

Identify an ERP System that is compatible with your eCommerce platform for the business. This will save time and money and improve your business by leveraging the benefits of ERP. You can choose whether to deploy it on your server or the cloud based on how much data and security you need for your eCommerce website. If possible, choose an ERP model that is suitable for you—whether it is a generalist system that makes sense in all activities, a modular system with the freedom to customize, or a comprehensive package of software suites.

5. Decide on the eCommerce ERP Integration Method

There are several ways to integrate your eCommerce platform with an ERP system, ensuring effective ERP software for seamless eCommerce ERP integration.

  • The connection between different software systems, such as ERP and eCommerce platforms, to enhance efficiency. If your eCommerce platform has an API, you can use it to integrate eCommerce with your ERP.
  • Native Integration allows for seamless connectivity between various systems and platforms. Some ERPs come with built-in eCommerce integration capabilities, allowing for easy connectivity.
  • Third-Party Solutions for integrating your ERP and eCommerce systems can enhance overall efficiency. In some cases, you may need a third-party service to facilitate the integration. These pre-built ERP solutions can often streamline the process and ensure compatibility between eCommerce platforms and other systems through an integration platform that connects ERP

By following these steps, you can develop a clear strategy for successful eCommerce ERP integration in online stores, ensuring a smoother, more efficient workflow with your ERP and commerce systems.

Step-by-Step Guide for eCommerce ERP Integration

Enterprise Resource Planning (ERP) systems are crucial for the successful management of eCommerce operations and also for enhancing the efficiency of ERP integration best practices. They unite various business processes into a uniform system that allows for better working efficiency, accuracy, and overall growth, showcasing the benefits of ERP eCommerce integration. Here's a detailed breakdown of how ERP system integration works in the eCommerce environment:

Identify Data Sources

Understanding your data sources is the first step in determining the optimal type of integration for your ERP and eCommerce platforms.

  • Cloud-based Systems: Most modern ERP and eCommerce platforms are cloud-based, using a software-as-a-service (SaaS) model. These platforms are the easiest to integrate, as they often come with universal connectors compatible with other contemporary platforms.
  • On-Premise Systems: These are ERP platforms that operate on local hardware. While integration is possible, these legacy systems often need to be revised due to their outdated architecture.
  • Hybrid Systems: Many businesses employ a mix of tools, such as a cloud-based eCommerce site and an on-premise ERP system.

Choose an Integration Method

There are three primary methods for integrating ERP with eCommerce platforms:

  • Custom/Manual Integration: Building tailored connectors is an excellent option for businesses with specific or complex requirements. This involves working with a development team to create a solution that aligns with the organization's unique needs.
  • Enterprise Service Bus (ESB): An ESB acts as a communication layer, transferring data between applications. While more efficient than point-to-point systems, it may need to improve its data processing capacity and potential bottlenecks.
  • Third-Party Integration Tool: These tools, often called Integration Platforms as a Service (iPaaS), seamlessly connect ERP and eCommerce platforms using APIs. They automate the integration process and ensure smooth operations.

Determine Integration Frequency

The frequency of data synchronization depends on the organization's needs:

  • Real-Time Integration: Data is synchronized instantly as changes occur. While this provides up-to-date information, it requires advanced infrastructure and can be more complex.
  • Batch Integration: Data is updated at predefined intervals. This method is more straightforward, cost-effective, and compatible with most platforms, though it doesn't provide real-time updates.

Define the Types of Data to Transfer

Decide on the specific data types to transfer and the direction of data flow. For instance, you might only need order data to move from your eCommerce platform to your ERP system.

Common data types to transfer include:

  • Product Information: SKU, descriptions, and specifications.
  • Customer Data: Contact details and purchase history.
  • Pricing: Including discounts and promotions.
  • Shipping Details: Carrier and tracking information.
  • Inventory Levels: Stock availability and restocking updates.
  • Order and Invoice Information: This is for fulfillment and accounting.
  • Taxes: Relevant tax data for compliance.
  • Returns: Return statuses and processing information.

By following these steps, businesses can create a streamlined and effective ERP–eCommerce integration that meets their operational needs.

Step-by-Step Guide for eCommerce ERP Integration

Step 1: Selection and Implementation

  • Assessment and Planning: Firstly, look at your eCommerce business's central functions and weak areas. Which are the most important, such as inventory management, order processing, CRM, or financial operations?
  • ERP Selection: You should select ERP features for eCommerce that suit your business. From an ERP system perspective, sometimes there can be eCommerce-specific functionalities like those that can be easily integrated with platforms such as Shopify, WooCommerce, or Magento.
  • Customization and Configuration: One ERP task will be establishing the ERP system to serve your business operations. For example, you should set up product categories, inventory locations, pricing, and shipment to function with the existing systems.
  • Integration: The integrative ERP system must be connected to the eCommerce platform, payment gateways, and shipping carriers to enable these systems to communicate properly.

Step 2: Order Management

  • Order Processing: When a customer places an order, the ERP automatically records the personal details of the order, such as product information, amounts, and customer data. This eliminates the manual process of entering the details.
  • Inventory Management: The ERP system is suitable for immediate data entry whenever an order is placed. This guarantees that you always have the right amount of stock and can avoid overstock.
  • Order Fulfillment: ERP systems use a barcode scanner to navigate to product locations, and order movement between warehouses and manufacturing facilities is fast-tracked. The ERP generates pick lists and packing slips for warehouse staff, streamlining the fulfillment process. It can also route orders to the right warehouse based on availability.

Step 3: Customer Management

  • Customer Database: The ERP systems store customer information in a single database, which includes order history and interactions. The single version of the truth obtained through such comprehensive data allows for the creation of excellent customer service and increased customer retention.
  • CRM Integration: ERP, with CRM modules included, can track customer interactions and communication history, providing insights that improve your relationship with customers and enhance their satisfaction.

Step 4: Financial Management

  • Billing and Invoicing: Upon completion of the manufacturing orders, the ERP system generates invoicing, calculates tax and shipping costs, and applies discounts or promotions as needed.
  • Accounting Integration: The ERP system enables automatic account updates by syncing with your primary accounting software. This ensures accurate bookkeeping and allows you to track your company's financial performance using up-to-date financial data.

Step 5: Reporting and Analytics

  • Data Analysis: The ERP combines data by tracking sales, customer behavior, and inventory levels from various departments, enabling a clearer view of the company's performance.
  • Customizable Reports: You can prepare various types of analyses, such as SWOT, Porter's Five Forces, etc. You can also generate reports related to competitors, considering their substitute products, prices, organizational systems, and culture. These reports help in making decisions to improve operations and profitability.

Step 6: Automation and Efficiency

  • Streamlined Workflows: The ERP system reduces human error through manual tasks, while also decreasing the need for human intervention. For example, the automated reorder alert is triggered when inventory reaches a predefined low level.
  • Real-Time Updates: The ERP system is not restricted to one unit, ensuring that areas such as administration are more efficient in decision-making and synchronized across the market. This allows for quick response times to fluctuating demand.

Step 7: Scalability and Growth

  • Adaptability: As your sales grow, your software can grow with it. For instance, it can adapt whenever you add new products, acquire new customers, or choose different distribution channels.
  • Continuous Improvement: Regularly evaluate the ERP system's performance. Suggest necessary updates or add features to ensure the system can keep up with your growing business needs.

ERP (Enterprise Resource Planning) in eCommerce is the mode of operations that connects and manages essential areas like customer management, order processing, etc. By including an accurate ERP system, a thorough integration plan, and automation, companies can not only improve the workflow, eliminate mistakes, and enlarge their growth potential but also enhance their firm's efficiency.

Challenges of eCommerce ERP Integration

Integrating an ERP system with an eCommerce platform provides numerous advantages, but the process comes with difficulties. The following are some common obstacles that companies may experience during ERP integration:

1. Outdated Software

  • Challenge: If you allow your ERP or eCommerce system to sit back unrevised for a while, it becomes very demanding to interlink it with new platforms. Legacy ERP systems often lack the flexibility and compatibility for these types of connections, making integration complex and expensive.
  • Solution: Verify your software's compatibility early, and consider upgrading or modernizing old systems before integrating them. Alternatively, you can use cloud middleware solutions to bridge the old and new systems.

2. Customization Complexity

  • Challenge: Heavily customized ERP or eCommerce platforms may differ from your desired standard integration strategies. The integration processes will be more challenging because industry-wide tools may not be able to manage your specific workflows, fields, and third-party modules.
  • Solution: The only solution is a custom integration plan that caters to your unique needs. Therefore, you should work with the right developers to create a solution that incorporates your unique customizations without disrupting other operations.

3. High Upfront Costs

  • Challenge: Implementing ERP systems and integration projects can result in substantial financial losses. However, the initial phase's expense may be intimidating for small and medium-sized businesses, despite the long-term efficiency and productivity advantages being evident.
  • Solution: Financial planning is vital. Additionally, evaluate the return on investment (ROI) and consider implementing it in phases. Different ERP suppliers also offer adaptable, module-based solutions that allow companies to start on a small scale and grow as their data and needs evolve.

4. Data Variety and Complexity

  • Challenge: eCommerce generates different types of information, ranging from customer order transactions to personal details, product specifications, browsing history, and abandoned carts. These diverse sources are usually stored in different formats, creating complexity and often lacking a uniform solution. This issue is especially common when different services use different platforms to store data.
  • Solution: Using solid data mapping and cleansing techniques can help handle the situation. Alternatively, applying middleware or custom APIs can ensure accurate translation between systems. When integrating core data, start with the most critical information first to prevent bottlenecks caused by multiple sources.

5. Data Migration and Compatibility Issues

  • Challenge: For example, moving data from an ERP to eCommerce without losing anything is tough. Data inconsistency results from mismatched data formats or structures between ERP and eCommerce systems.
  • Solution: The initial step is to conduct data audits and mapping reports. Standardize data formats and conduct large-scale tests on migration procedures before finalizing the production. This helps identify potential issues that may occur during the process.

6. Workflow Disruptions

  • Challenge: The enterprise resource planning software may disrupt existing technologies used by other parts of the company, leading to inefficiencies and confusion among employees. If the integration process is complex or poorly communicated, this problem is exacerbated.
  • Solution: Designate a period during which the old and new systems can operate simultaneously. Provide comprehensive training and documentation to the staff, and establish a support mechanism to assist in the transition.

The challenges of ERP integration in eCommerce include dealing with outdated systems, customizing existing platforms, high upfront costs, complex data varieties, and potential workflow disruptions. These hurdles can be managed through strategic planning, financial forecasting, personalized solutions, and maintaining data security, ensuring a smoother integration process with long-term benefits.

Types of e-commerce solutions that can work with your ERP

Many options are available when choosing an e-commerce solution for your enterprise resource planning (ERP). Here are some of the most popular types:

  • Connectors: These pre-assembled integration modules or extra parts link the e-commerce platform to a specific ERP system. They simplify the integration process by providing turnkey solutions specifically designed for compatibility.
  • Add-Ons: Also called plugins or modules, add-ons are new functions that can be incorporated into an existing e-commerce setting. They serve as gateways to platform expansion, enabling companies to change their e-commerce operations without a complete overhaul.
  • Middleware: Middleware platforms serve as intermediaries between the e-commerce platform and the ERP system. By separating the two systems, they simplify data exchange and integration, ensuring uninterrupted communication and compatibility.
  • Custom-Built Integrations: Custom-built integrations refer to businesses with specific needs and complex workflows. These are tailor-made solutions that can additionally automate specific business processes and workflows.
  • Native Integration: Native integration refers to an e-commerce solution built directly into your ERP system. It relies on the ERP's logic to modify and add content to the e-store in real-time, and send data from the store to the ERP, ensuring smooth synchronization between both platforms.

The integration solutions differ in the degree of ease of configuration and how they are connected to the respective ERP and e-commerce systems. Top platforms like Adobe Commerce (formerly Magento) and Shopify typically use connectors, add-ons, and middleware to link their ERP systems with online stores.

The Impact of eCommerce ERP Integration in your Store

Integrating ERP with eCommerce significantly enhances internal processes, improving efficiency and productivity. Our customers reported notable improvements in order entry (53%), online catalog management (30%), sales process (35%), and invoice management (25%). ERP software integration automates key business functions, reduces manual errors, and streamlines workflows from inventory management to customer relations. Real-time data synchronization ensures accurate stock levels, faster order processing, and seamless financial reporting.

Also read: Augmented Reality (AR) the Future of eCommerce Business

The overall impact is a more cohesive and efficient business operation, resulting in better customer experiences and long-term growth for eCommerce businesses. If you will build an eCommerce store, Contact Us to learn how to automate your store by integrating ERP systems. With 15+ years of eCommerce solution experience, Elightwalk Technology helps eCommerce businesses build the best solution for future success.

FAQs for eCommerce ERP

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Pravin Prajapati
Full Stack Developer

Expert in frontend and backend development, combining creativity with sharp technical knowledge. Passionate about keeping up with industry trends, he implements cutting-edge technologies, showcasing strong problem-solving skills and attention to detail in crafting innovative solutions.

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